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FEATURED PAPERS & RESOURCES |
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| Create Relevant Campaigns Using Behavioral Analytics |
 As web analytics gains momentum, the question remains, "How do we make it actionable?" An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing. |
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| Protecting Your Brand Online: The New Marketing Imperative |
 There's no question that the Internet is an ideal venue for marketing, but along with the advantages come risks. Because the online world has seen so little formal policing, it's ideal for the "hijacking" of brands online. Scammers have realized that the value and power of your brand is very good for business-their business. |
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| Improving Lead Quality in B2B Search Marketing |
 Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today! |
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Harnessing Innovation: A Guide to Driving Shopper Trial & Loyalty in Today's Marketplace
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Inside this report, new research data detail the specific kinds of attributes consumers most want in new product introductions, and document specific strategies taken to help ensure sales growth for new branded products. What's key to these insights is that consumers reward value they find in new-product innovations both during stronger and weaker economic cycles. Learn more today! |
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